Cannes Lions

NESPRESSO INISSIA

ZENITHOPTIMEDIA, Paris / NESPRESSO / 2015

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Overview

Entries

Credits

Overview

Execution

• OOH Impactful formats: Decaux Innovate --> bus shelters have been repainted in the colors of the machines for the first time

• Press Original formats : 47 press supports

• A mini dedicated website on nespresso.com

• Dedicated spaces and parallax design on the web

• Strong media/blogger coverage

Communication periods:

• Launch between April and June covering Mother’s Day and Father’s Day, Christmas period to boost sales at the end of the year

Outcome

A strong and complete communication Platform:

• OOH: 26 429 billboards

• Press: 9.9M contacts

• Digital: 170M pages with advertising

• TV: 1045 GRP 25-49 ABs

• Blogosphere: cooking and design experts

• Social Media: 4452 tweets, 1893 posts, 450 mentions

• PR: 52 items of press coverage

Global budget: 15M gross

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