Cannes Lions
ZENITHOPTIMEDIA, Paris / NESPRESSO / 2015
Overview
Entries
Credits
Execution
• OOH Impactful formats: Decaux Innovate --> bus shelters have been repainted in the colors of the machines for the first time
• Press Original formats : 47 press supports
• A mini dedicated website on nespresso.com
• Dedicated spaces and parallax design on the web
• Strong media/blogger coverage
Communication periods:
• Launch between April and June covering Mother’s Day and Father’s Day, Christmas period to boost sales at the end of the year
Outcome
A strong and complete communication Platform:
• OOH: 26 429 billboards
• Press: 9.9M contacts
• Digital: 170M pages with advertising
• TV: 1045 GRP 25-49 ABs
• Blogosphere: cooking and design experts
• Social Media: 4452 tweets, 1893 posts, 450 mentions
• PR: 52 items of press coverage
Global budget: 15M gross
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