According to the motto “Come to the Zoo before the Zoo comes to you” a promotion-team walked a dog that obviously became a crocodile’s lunch because half of its body was put into the mouth of an almost life-sized crocodile costume.

Additionally, the promotion team handed out discount coupons for the Zoo.

The dog was walked through the most popular pedestrian zone of the city of Neunkirchen on four successive Saturdays.

The promotion resulted in an increase in attendance of about 15% compared to an average month. Besides, the croc-dog became a very popular picture motif.