Cannes Lions

NEUTROGENA ULTRA SHEER SUNBLOCK LOTION

DDB SINGAPORE / JOHNSON & JOHNSON / 2010

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Overview

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Credits

Overview

Outcome

On July 22, the day of the eclipse, SunStopper recorded over 10,000 live stream viewers.• We spent: US$9,000 + 1 month. We got: Over US$300,000 worth of PR.• In the one month, we also had80,789 website views32,665 blog hits15,929 video views.• Publicity spread on local media (on radio and in press), local, regional and global sites (Notcot.org, Contagious Magazine).• Neutrogena Ultra Sheer also gained publicity with mentions in global, regional and Chinese marketing publications for aptly claiming a natural phenomenon.• The brand gained 50% increase in awareness among women polled.

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