Cannes Lions
BISCUIT FILMWORKS, Los Angeles / MALTESERS / 2017
Overview
Entries
Credits
Description
Under our new campaign platform, Look on the Light Side, Maltesers makes light of everyday mishaps that affect each and every one of us, regardless of who we are or our position in society. Launching in conjunction with the 2016 Paralympics, this campaign focused specifically on disability. In these films we see three different groups of women catching up over a bag of Maltesers, laughing together about a recent blunder relating to the protagonist’s disability. In ‘New Boyfriend’ our protagonist with cerebral palsy explains how an intimate moment with her boyfriend quickly got a lot more intimate after she experienced a spasm.
Similar Campaigns
8 items