Cannes Lions

NEW STRUCTURE

DENTSU INC., Tokyo / DENTSU / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

The concept of our idea is "new structure."

The motif is a method of wooden construction named "Shikuchi Tsugite" (jointing and coupling), which has evolved through technology exchange between Japan and China.

We expressed, through education and human resource development, countries can connect to one another the right way, and how that connection helps create a new world.

Execution

We created everything that would reach the participants’ eyes and hands – the space design of the memorial ceremony venue, concept movie, poster and trophies.

Outcome

As a compilation of 20 years of this project, we succeeded in raising its brand value and clearly defining the brand concept.

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12 items

LIVE Sign.

DENTSU INC., Tokyo

LIVE Sign.

2022, DENTSU

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