Cannes Lions

NEW TOYOTA RAV4

APT OSLO, Oslo / TOYOTA / 2006

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Target: Tell everyone that the New RAV4 is here.This banner gave anyone the opportunity to decide what the driver was going to do with the RAV4 and watch it LIVE (video in good broadband quality) on the website on which they saw the banner.

3 hand-held cameras followed the car as it fought its way through different tests on a very snowy harbour outside Oslo City.Viewers posted their questions by text directly in the banner - and the professional stunt-driver took the challenges directly. A "best-of " series followed the LIVE campaign. Over 250,000 movie cuts were shown.

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