Toyota.com is a brand site tailored primarily for auto shoppers who intend to buy soon. Designed for easy information gathering, the site keeps downloads to a minimum and offers visitors efficient navigation throughout. Copy is succinct, photos are plentiful and 3D walk-arounds of all 17 vehicles are available. Each vehicle section includes interactive modules that offer detailed information about the key features of that vehicle.Toyota.com moved from the number two traffic’d automotive industry website to number one, leapfrogging over www.ford.com by two million visitors per month [previously www.toyota.com was averaging 2.1m visitors/month, now it’s averaging a little under 5m visitors/month].