Cannes Lions

NEW ZURICH NEWSPAPER

JUNG von MATT, Hamburg / NZZ / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

A promotion at Basel airport, Switzerland.

Waiting for their luggage, travelers get the impression that the "New Zurich Newspaper" is delivered just fresh from the press. The conveyor-belt delivering the luggage is transformed to a belt used at printing companies.

Outcome

Every business traveller that collected his luggage saw the promotion. This helped keeping the newspaper on number one position in the quality paper market.

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