Cannes Lions
IMPACT BBDO, Beirut / AL-ARABIYA NEWS CHANNEL / 2006
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Description
Although machine guns and bombs are going off all around her, a woman is rocking her son’s motionless body and weeping. A soldier shouts out “It’s a wrap!” and we discover that the explosions and gunfire were staged. The so-called soldiers pack up and clear out. Only the woman is left behind dramatizing some news channels’ tendency to exaggerate the truth.The film was shot in the suburbs of Beirut in an abandoned school used as a militia’s headquarters during the war. After weeks of preparation, the set was so real that people thought the war had actually begun again.