Cannes Lions

NEWSPAPER

BBDO NEW YORK, New York / THE ECONOMIST / 2010

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Overview

Entries

Credits

Overview

Execution

This installation of mechanical bulls was set up in Dallas, Texas over a 3-day period as a commentary on the state of the economy. Thousands of people saw (and in many cases) rode the bulls. The event captured the attention of the Dallas media via several newspapers and newscasts.

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