Use of the Tooyama method, a new way of printing 3D images, made the audience feel that a genuine object was right in front of their eyes. This compelling three-dimensionality had numerous readers reaching out their hands to touch the objects, and awakened them to the magic of 3D advertising.

Readers felt freshness, surprise and innovation from 3D ads, and this contributed to their awareness that the Asahi Shimbun had gone all-color and improved printing technology. In this way, not only the 9 companies who placed the ads benefited, but also the Asahi Shimbun fully and completely accomplished the goal.