We challenged ourselves to invent a new technology to animate prints while old printing technology had literally come to a stop for many years.

Animated print can present not only more value than usual to the clients of the ads, but also the future of newspaper to the readers at the same time.

We invented a new printing technology while old printing technology had literally come to a stop for many, many years.

The new technology is 'Pico-Pico Animated Print'.

On July 14, 2013, a special edition with special film was delivered to 1,300,000 subscribers. Through the film, all ads on the edition became animated.

We provided not only more value than usual to the clients of the ads, but also the future of newspaper to the readers at the same time.

According to the survey, 92.3% spent more time on this edition than usual. 75.0% of experienced subscribers believe in the future of the Asahi Shimbun Newspaper. “Pico-Pico Animated Newspaper” forged a new chapter not only in the 130 year history of The Asahi Shimbun but also the printing industry and stopped the decline of the readers.