Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / SONNTAGSZEITUNG / 2012
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Information today is often one-dimensional and superficial. It's different in the'SonntagsZeitung'. The Sonntagszeitung is getting to the core of things andreveals a much more complex picture. This is visualized through theBabushka-principle: beginning with a superficial topic, layer by layer the figuresuncover a deeper insight to themes such as the mideastern peace-talks: hiddeninside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that justwon't stop fighting.
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