Cannes Lions

NEWSPAPER

EXXTRA KOMMUNIKATION, Zurich / SONNTAGSZEITUNG / 2012

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Information today is often one-dimensional and superficial. It's different in the'SonntagsZeitung'. The Sonntagszeitung is getting to the core of things andreveals a much more complex picture. This is visualized through theBabushka-principle: beginning with a superficial topic, layer by layer the figuresuncover a deeper insight to themes such as the mideastern peace-talks: hiddeninside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that justwon't stop fighting.

Similar Campaigns

12 items

SUNDAY NEWSPAPER

Y&R GROUP SWITZERLAND, Zurich

SUNDAY NEWSPAPER

2014, SONNTAGSZEITUNG

(opens in a new tab)