Cannes Lions
WIEDEN+KENNEDY, London / GUARDIAN & OBSERVER / 2011
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Do you know your Hitchcocks from your Coppolas?We created 70” second animated online film, which kicked off the launch of the Guardian Autumn Film Season.Graphic snippets of iconic films seamlessly merge into each other.Viewers were then invited to guess all 26 films? Not as easy as it first looks.We also created Twitpitch. Pitch your film ideas on Twitter: Budget, genre and the deaths of your cast are no object. Only restriction. A character count of less than 140 words.The winner had their idea made into a film poster by illustrator the red dress.Frank Cottrell Boyce, screenwriter and Twitpitch judge said, “I was expecting this to be mostly amusing casting and direction ideas (“Schwarzenegger is Bach”) but was amazed and over-excited to find some ideas that I would like to see filmed.” The winning idea was pitched by @johnbodkinadams – To The Manor Bourne” Jason Bourne retires to the countryside with violent consequences.Other notable entries included “Bollywood remake of Watership Down – rabbits played by England footballers, score by Leonard Cohen, filmed on an old Brookside set” and “Carry on Mein Kampfing”.
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