Spikes Asia

Next Episode

REVOLVER/WILL O'ROURKE, Sydney / OLD SPICE / 2019

Awards:

1 Gold Spikes Asia
Film

Overview

Entries

Credits

Overview

Execution

A man bursts in to his friend's apartment to find him binge-watching TV in a stupor. The man makes his screen-dazed friend smell Old Spice deodorant in an attempt to revive him for a night out with his buddies. He then picks up his friend, braves an exploding microwave and crashes through a top story window, exclaiming that "the guys are waiting" in an action-packed scene. Old Spice says to never let a friend lose his Swagger.

Similar Campaigns

12 items

Old Spice x The Witcher - The Quest of The White Wolf

PROCTER & GAMBLE, Geneva

Old Spice x The Witcher - The Quest of The White Wolf

2024, OLD SPICE

(opens in a new tab)