Cannes Lions

NEXTEL BLACKBERRY MOBILE PHONE

ANA COUTO BRANDING & DESIGN, Rio De Janeiro / NEXTEL / 2009

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Overview

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Credits

Overview

Description

The purpose of this project was to create point-of-sales materials for the launch of the new BlackBerry Curve device. The materials needed to be compatible with the visual language developed by the Loducca agency and had to function effectively at the points-of-sale.

Execution

Starting from the elements of visual language developed for the launch campaign, we reworked its hierarchy, inserted it into the retail context and provoked significant visual impact. Identification of the target public facilitated the creation of more emphatic items, which interacted on a more emotional and aspirational level with potential customers. All the proposed display items were created in such a way as to convey the product features quickly and simply and the final display items were a synopsis of all we managed to communicate.

Outcome

One of the main or perhaps even the most important point of contact of the consumer with the brand was retail. All of the materials created for points-of-sale boosted the identification potential of the device and made the launch a sales success.

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