Effective media negotiations provided more visibility than the client bargained for. More importantly, we actually enhanced our creative concept by saving up on media space.'Connect the Dots' came to being initially as a mere single ad – almost an opportunity release – to provide a creative concept and solution to the communication of a particular advantage of the Nextel mobile phone, (which contrary to its cellular counterpart also operates on an exclusive radio frequency network). The mission of this ad was to point that feature out by showing all the cities connected by Nextel.