Transform the way you live.Synopsis: Telstra’s Next Generation 3G Network wasn’t just a new telecommunications network - it would transform the way Australians did things forever. It was blazingly faster, much simpler and reached everywhere Australian’s needed it – covering 98% of Australians. The website offered a uniquely personal experience – by answering a few questions upfront, your experience was uncannily tailored to you. At the push of a button, you could transform old technology problems into new opportunities.Objective: To promote NextG and create an engaging and entertaining experience to support the largest brand campaign in Australia’s history.Target: Every Australian.