Based in the medical and biologic view of the human being, IVAW creates a series of unique posters that shows war conflicts in a brand new way. This is a creative point of view where soldiers from one side and the other look all the same when you have removed any social identification item and left them naked only wearing their biology.

We all have a heart, a brain, a body made of bones, muscles and tendons, a circulatory, digestive, respiratory system… and if damaged, life is in danger. That's all that matters for IVAW.

After the campaign was launched, IVAW got a suggested recognition of the 98% and an increase in global web traffic of the 23%. The NGO reached a national historic record of affiliates and donations boosted 13%.