To promote consumer awareness, the Akatu institute must alert people about themes such as waste, garbage and the origin of products we buy.

When people are in contact with art, they naturally feel open to new ideas and debates. We've developed a poster campaign using techniques from several schools of art history, in which we show the action of man and his consumption on the planet. The posters were placed in museums and galleries in the same rooms with other works of art.

The pieces helped to awaken the discussion about the importance of consumer awareness and to caution the power of destruction that man may have regarding his own future. The campaign made the Akatu Institute earn even more relevance in this debate and to become a reference in this issue.