Cannes Lions
R&R PARTNERS, Los Angeles / NATIONAL HOCKEY LEAGUE / 2017
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In 125 years, The Stanley Cup has truly taken on a personality of its own. And the truth is, there’s no single person in all of hockey who has seen the things, heard the things, been a part of the things that the greatest trophy in sports has. So, we decided the best way to tell the story was to imagine the perspective of the Stanley Cup itself.
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