The “4GEE At Work” films were predominantly for the SME (small and medium enterprise) audience. However, with this execution we had the chance to broaden the appeal to include corporates as well. It’s a simple story of how 4GEE works for a small business, and even though it’s a spoof, it still graphically demonstrates the speed of 4GEE. The script draws the viewer in with a series of visual jokes that gradually reveal who Nick Saint really is. It’s a simple idea but the joy is all in the telling.

The film went live on You Tube 10 days before Christmas to maximise its virality.

After 10 days the film had over 700,000 hits on You Tube – which is no mean feat for business-to-business.

It also helped to contribute to a 39% increase in brand awareness.