We decided to give our campaign full smartphone connectivity. Just like the car.

Throughout an immersive second screen experience, Internet users could take the Mirage G4 for a spin through the night. The interaction happened through intuitive motion gestures on the smartphone, inspired by real-life driving.

Users had to complete a number of challenges to get to the end of the test drive, with each challenge giving them control of a new feature of the car.

Upon completion, every user got a unique driving personality type – along with a sharable highlight GIF of their performance.

A smartphone-controlled, dual-screen experience that puts users behind the wheel of the new Mirage G4.

Once linked via smartphone, users navigate through an immersive 3D test track where they engage with various high-tech features. Apple CarPlay, Android Auto, Hill Start Assist and Turn Radius are just a few of the features users control with their smartphones.

Upon completing the virtual test drive, users are given a driver personality rating and are prompted to share a personal highlight reel from their experience on their social networks.

CGI, VFX, and original sound design helped bring Night Drive to life, giving users the feeling of actually being in the driver’s seat. Built using Google Cloud technology and WebSockets, users could easily pair “smartphone-to-desktop” to achieve a seamless remote-driving experience.

- 6:06 minutes spent on site.

- 61% consideration rate among site visitors.

- 136 countries reached.