Cannes Lions

MERCEDES S CLASS DISTRONIC SYSTEM

JUNG von MATT, Hamburg / DAIMLER / 2009

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In this spot we hear two different voices, a man and a woman, almost at the same time, with a half second delay.

During the spot, slowly, the voices get separated. At the end, we can heard them completely independently.Mercedes-Benz Distronic system offers a simple and automatic solution to avoid small crashes and keep a safe distance between the cars. To dramatise this very visual feature, and make the viewer imagine how the system works, radio proved to be the best and more unusual media option.

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