Cannes Lions

Night Swimming

AMV BBDO, London / FORD / 2022

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

We were ask us to create an environment and assist on sitting the Ford Ranger into a lake. The film was shot at a studio tank and a lake location in Romania, neither of which had the environment needed to achieve the beautiful dawn look. There wasn’t the opportunity to shoot this in camera due to timing/logistics/location options, so we replaced backgrounds for all the shots using digital matte painting, 3D and nuke, with each background individually made depending on the camera angle.

We also created a full CG overhead shot of Rangers leaving the lake as this couldn’t be shot on location. The lighting from the Ranger was also enhanced and sometimes added using volumetric 3D lighting to give the actors the appearance of being lit underwater by multiple headlights. Maya, Houdini and Photoshop were used to finish the project.

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