Cannes Lions
NIGHT VOLUNTEERS
LEO BURNETT BRUSSELS, Brussels / CENTER TER PREVENTIE VAN ZELFDODING / 2010
Overview
Entries
Credits
Overview
Execution
We launched our recruitement campaign on various university campusesby showing that the current night volunteers, being so overworked, were tired during the day.
Outcome
The Centre recruited 400% more night volunteers compared to last years's action.
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