Cannes Lions

ORGANISER

PALLA KOBLINGER_ PROXIMITY, Vienna / MOBILKOM / 2003

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Description

With A1.net ORGANIZER one can administer comfortably all dates, emails and contacts, whether over the web, WAP, mobile phone or landline telephone network. What one does not have in his brains, one now has better saved with A1.net ORGANIZER.In this high impact mailing this is staged by a split box: Type A desperately in his chaos, type B who can relax because of his tidiness.

If one opens the box, one can see immediately why: on the left a confusion of notices, paper clips, ball-point pen, Post-its and a tea bag (to calm down and clear one´s mind). On the right only a CD Rom with the installation software for A1.net ORGANIZER.Right away customers experience the unique advantages: A1.net ORGANIZER keeps your (business) life in order.

Outcome

3.6% Response. The expected benchmark was exceeded by 20%.Although this was an extravagant direct mailing break even has been achieved within a few weeks. Challenge:For it is a virtual product A1.net ORGANIZER is particularly difficult to communicate.

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