Cannes Lions
LEAGAS DELANEY HAMBURG, Hamburg / INTER-UNION TECHNOHANDEL / 2004
Awards:
Overview
Entries
Credits
Execution
The typical German special interest magazine for used cars is printed on very rough paper. Except the cover. That is printed on highly polished looking paper. Our idea uses the back page of the magazine, where a coarse page meets the glossy paper of the inside cover page.
Outcome
High awareness in a very product-minded target group.
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