Cannes Lions

NIGRIN CAR POLISH

LEAGAS DELANEY HAMBURG, Hamburg / INTER-UNION TECHNOHANDEL / 2004

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

The typical German special interest magazine for used cars is printed on very rough paper. Except the cover. That is printed on highly polished looking paper. Our idea uses the back page of the magazine, where a coarse page meets the glossy paper of the inside cover page.

Outcome

High awareness in a very product-minded target group.

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