Cannes Lions

NIKE

VILLARROSÀS, Barcelona / NIKE / 2010

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Everyone has an opinion about Cristiano Ronaldo, but he is his own worst critic. After each game he analyzes his performance in great detail (and with a good dose of self-criticism) in order to find even the smallest error - so that it won't happen again. And all this while he's doing a post-match workout. That's why when Cristiano Ronaldo looks in the mirror, he does so in order to find his weaknesses and destroy them. And that’s how one of the best players in the world works on becoming the best player ever. His favourite phrase: If you think you're already perfect, you'll never be perfect.

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