Cannes Lions
WIEDEN+KENNEDY SHANGHAI, Shanghai / NIKE / 2009
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By showing the spirit and attitude towards sport of eight of Nike's top athletes, "Who Are You" enabled sport lovers to understand what it takes to compete at the elite level. The work used powerful photography to emphasize the emotional commitment of these athletes and to stand out from the mass of other athlete communication. The message aimed to link the athlete's spirit with that of our kids, by challenging them to define their own attitude to sport.
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