We created juntascorremos.com a digital platform that was the center of the campaign. From there women could choose their run buddy, create their team and start running to be at the top of the real time ranking that was connected to Nike+. Weekly challenges to encourage the competition were created and announced in our social platforms and a gammification badge mechanic rewarded the best runners.

More than 600,000 km were pledged. Almost 2 million of social interactions increased the conversation and 16 million of media impacts increased the reach of the campaign.