A teams emblem –along with its jersey- are the pride of a football fan. They are what they stand for, their banner

In this case the aim was to understand essentially the culture of each football club and achieve what the fans feels and identifies with visually.

San Lorenzo was founded by Father Lorenzo Massa in 1908. In that time, the priests were called “crows” because of their black tunics and thus the reason why San Lorenzo’s fans are called that. So we chose the crow as the main icon of the emblem and a variety of gothic and religious ornaments as the main supports. The emblem also includes elements from the neighborhood where its first stadium –another icon for the fans- was located.

The project took more than 200 hours because the illustrations were fully made using graphite, without using Photoshop.

We started by identifying which elements could represent the team, unifying them according to the crest’s shape and keeping them together in a visual harmony.

One of the main goals of Nike as a team sponsor is to represent the identity of every team.

Every single team has its own singularity and characteristics. Some of them value performance most than anything, while others do the same thing with effort.

But different styles for playing is not the only thing that defines a club from another.

It´s the history, the values, the place, the feelings, the social class of the fans. All this elements among others are the ones that construct a Club´s idiosyncrasy.

That´s precisely what these illustrations achieve. To connect with the fans, to represent every club in a way no other club could do. Illustrating the things that defines them the most.