Throughout our Spring 04 site, NIKEgoddess.com touts both top athletes like Marion Jones on our homepage and high-profile celebrity trainers like Ashley Borden (Christina Aguilera, Mandy Moore, Lauren Graham) in our Move section to inspire users and lend credibility to innovative products and workout trends. In this Move section specifically, we asked Borden to design a highly-effective routine, exclusive to NIKEgoddess.com, for women who only have 15 minutes in their day to devote to fitness. This 'fire-up in 15' workout asks the user to move through a 19-move cycle that marries yoga, Pilates and mat-based routines for a full-body workout.