Cannes Lions
DENTSU, Tokyo / GAP / 2012
Overview
Entries
Credits
Execution
Posting hanging ads inside the train which are made from real knits, gave passengers a warm surprise and the experience of actually touching and feeling the knit ads contributed on building more familiarity towards the brand. Utilizing the Yamanote-line train, which is the main transportation artery connecting the chaotic city of Tokyo in a loop.
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