As a sponsor of Boca Juniors for more than 10 years, the objective of Nike was to go beyond the typical sponsor relationship and really have a deeper connection with the soul of the fans, the players and the club. Our starting point was based on the myth that Bocas fans make the stadium tremble at every home game. The idea was to invite fans to show that any stadium the team played in would tremble. Making every game a home game. In this idea you see the DNA of Nike: provocative and unforgettable.

6.4 on the richter scale: Boca and Nike won.

- 17,000 fans jumping together

- 6.4 on the earthquake scale

- Nike, the most mentioned brand among all Boca sponsors. (source U-know. Observatorio de Jóvenes Universitarios)