Cannes Lions
ENDLESS NOISE, Los Angeles, Ca / NIKE / 2008
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In this commercial, two Russian dancers battle against each other; a traditional ballerina and a modern dancer. They perform difficult moves and push their bodies to outdo their challenger. At the end of the spot their dances fall into sync and they become a team. The music reflects this battle and at first moves between Russian opera and hip-hop music, but eventually becomes a mash-up of the two styles creating a new and innovative track. The opera remixed in the music track for this spot is a snippet from Borodin's "Polovtsian Dances" from his opera Prince Igor.
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