Increase awareness and number of registered Nike+ users. Strengthen Nike's position as a runners' brand.

The Solution: We gave birth to Miles - an unheard-of, three-dimensional widget, acting as "Your Personal Trainer". He lives on your desktop, encourages you to run and comes with interactive tools such as weather forecasts, running news and even with an integrated RSS Reader. Via Nike+, Miles is directly connected to your running shoes, knows on which days of the week you love to run and also takes track of both your goals and challenges with running opponents. As a result, Miles serves as a true added value for all registered users and is a likable testimonial for Nike+.

8,000 unique visits in one single month. 7,900 users downloaded the Miles widget.