Cannes Lions

NIKE PLAY FOOTWEAR

DAIKO ADVERTISING, Tokyo / NIKE / 2005

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Nike(play) is the range of children's footwear, researched and developed with ventilation, flexibility and stability in mind.This season, Nike unleashes footwear designs inspired by animals which are on the endangered species list of the International Union for the Conservation of Nature and Natural Resources'.The website will develop a story in which children, the main stars of this tale, go into the forest to make some new friends. The kids increase their circle of friends (animals) while enjoying all sorts of games, and finally plant trees to increase the size of the forest.

This Flash-clip story was produced to encourage children and their parents - in a play situation — to understand and discuss the importance of animals and naturalresources which are facing extinction.

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