‘Virtual Run’ designed in 1 format - expandable leader board. The creative for this ad offers an interactive virtual trial – as close as the user can get to a real Nike+ run without leaving their computer. The banner allows the user to experience the key features of Nike+ by interacting with an on-screen iPod Nano and a 1st person perspective interactive video of a run. This execution is an innovative, rich media solution that technically pushes the limits of streaming video and interactivity within expandable online banner ad format. The banner’s aim is to drive traffic to www.nikeplus.com.