Nike’s audience expect exceptional advertising. Our core audience of young, male urbanites are born with a mobile. They live their experiences with their social network through their mobile. Technology determines the way they think. Cool technology also defines cool people and cool brands. Now they could point their mobile phone at the billboard and be the first in the world to download either an exclusive Nike Pro video clip or screen saver to their phone.

Nike Pro’s the 2nd fastest selling product in Nike history, exceeding four-weekly sales targets by 50% in just two weeks. 450 thousand of our advocate audience actually read this unique advertising-editorial fusion. The front covers endorsed the launch on news stands to a footfall of nearly five million people daily.