Start To Run is a "start-to-run school" arranged in the Nordic & Benelux region. During five meetings the attendees learn step-by-step, and start to run. The banner ad is part of an integrated campaign with the purpose of communicating the message - the hardest step is the one out the door - the ones that follow we take together.Technique - To awaken curiosity, the main incentive for interacting with a banner ad.