Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2008
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We designed and developed the richest interactive TV in history. Over 27 minutes of content were accessed via the TV commercial. Users could view the TV spot, watch Ladainian Tomlinson perform his signature move in 8 different speeds, learn his favorite drills, play a quickness game, access a 3D model of the shoe, and locate nearby retailers. AdWeek called it the most advanced iTV application in history.
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