There’s no place for traditional advertising in the skateboarding world. That’s why Nike rolled out the Nike SB app through a clever combination of event-based marketing and social media outreach. With the help of brand ambassadors, Go Skate Day events, and the Nike Street League, Nike was able to personally reach skateboarders in their skatepark environment. Once users got their hands on the app, they were quick to share it with friends and build the community. This kind of viral spread would have been impossible without the beautifully designed, customized user experience we brought to the project.

Since Nike SB is a living, breathing application beloved by skaters all over the globe (151 different countries), the facts and figures we are about to provide will probably be outdated by the time you get to the end of this paragraph. Alas, we are thrilled to announce the app has currently facilitated over 17,146 completed games of S.K.A.T.E., 108,000 video uploads, and millions of video views. Nike’s objective was to focus on growing their brand affinity by connecting the international skate community and encouraging kids to perfect and grow their current tricks and skill set. The Nike SB app has accomplished this in spades, and continues to outperform expectations every day.