Cannes Lions

NIKE SUMO GOLF CLUB

MOTION THEORY, Los Angeles / NIKE / 2008

Film

Overview

Entries

Credits

Overview

Description

The swing of PGA player Paul Casey creates a living timeline ofinnovation in a single instant. The moment starts as a photographicaction. Then, mid-swing, it transforms into a time-bending reveal of all of the engineering and layers that go into the Nike club. The combination of a beautiful swing and beautiful technology creates the perfect golf moment.

Similar Campaigns

12 items

Nike | Play New

WIEDEN+KENNEDY, Portland

Nike | Play New

2022, NIKE

(opens in a new tab)