Cannes Lions

NIKE VAPOR FLASH JACKET

JUNG von MATT, Stuttgart / NIKE / 2012

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Our idea: 'Catch the Flash' – the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets, because anyone who captured most of the Flashrunners with their cameras and thereby revealed their jacket numbers won a €10,000 platinum bar. Simultaneously, the rest of the world took part on our microsite, as all 50 Flashrunners transferred their GPS data to the 'Catch the Flash Online Game' in real-time by using an app.

Outcome

'Catch the Flash' made the Nike Vapor Flash Jacket visible to the runners in Vienna, to the players on the microsite and to the followers of blogs and tweets all over the world. Only 3 weeks after both games, the jacket was completely sold out on the German-speaking market.

Similar Campaigns

12 items

Shortlisted Eurobest
Save our Species

BETC, Paris

Save our Species

2019, LACOSTE

(opens in a new tab)