Cannes Lions
FRAMFAB DENMARK, Copenhagen / NIKE / 2006
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Gear up 360.Merge navigation with showing product in action to support the product story behind Nike's Spring 06 "Tell me I'm not an athlete" campaign.
We filmed an athlete doing amazing moves and created a 3D environment to host a unique product showcase that treated young women to a 360 degree view of the athlete at the peak of her sport. Plus, we gave her useful insights into the latest dance products that help dancers do what they do best. Just do it. Gear up and dance.
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