Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / NIKE / 2010
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Nike wanted to valorize their number-9-shirt player: Luis Fabaino, “The Fabulous”. We showed, using the famous fable The Ant and the Grasshoper, how he kept a low profile. He worked. He strived. While other famous athletes kept on going out at night, going to nightclubs, and ended up failing.
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