For International Women’s Day, Nike wanted to inspire the world by showing a different side to “sisterhood”—and there’s no sisters more legendary than Venus and Serena Williams.

While the world has always tended to focus on the rivalry between Venus and Serena Williams, the two sisters have never seen it that way: they’re not two sisters playing against each other, they’re two sisters taking on the world. So at the end of the film voiced by Venus herself, we took their title wins and, for the first time ever, combined them as one.

To make you stronger, sisters will fight you and fight for you. Serena and Venus showed their love to one another by always playing their hardest. Every face off was an act of love and war. But it’s their fierce competitiveness and mutual encouragement that forged an unstoppable bond, resulting in a combined 122 women’s singles titles, 30 majors, and 327 weeks at #1.

Though originally planned for International Women’s Day and the Indian Wells tennis competition, the pandemic had abruptly paused sport in America. With it, Nike’s launch plans.

The film’s launch plan shifted to coincide with the U.S. Open in New York. It marked the return of professional tennis, both Williams sisters competing, and the resilient message of You Can’t Stop Sisters entertained and inspired millions.

The You Can't Stop Sisters message garnered over 200M impressions and with a reach of over 91M. The impact of the Sisters messaging was felt by sports fans all over the US, but especially amongst Gen Z and female audiences. The message resonated with Gen Z and other priority audiences during key moments/conversations, driving 167M total impressions across Social. By capitalizing on the energy of the US Open on ESPN, the film garnered 9.2M impressions live matches, including matches of both Williams sisters. In addition to the paid media impact, the cultural relevance and message of the spot drove 10M additional added value impressions through earned media in publications including PopSugar, Adweek, AdAge, and multiple athlete social handles. The You Can't Stop Sisters film not only had an impact on culture, but also an impact on the Nike brand as a whole, driving a 12% increase in consideration of Nike