Cannes Lions

Nissan - Canadian Animals

JUNIPER PARK\TBWA, Toronto / NISSAN / 2018

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Overview

Entries

Credits

Overview

Description

The Nissan Rogue comes complete with the latest in Intelligent Sensor Technologies, which, with 10 intelligent 360° sensors, keeps you safer on the road.

But it's complicated technology to explain.

So, we simplified it.

Nissan Rogue drivers in Canada are typically connected to the outdoors. And they know how animals use their powerful sense of smell to keep them aware of their surroundings at all time.

So, we designed a series of posters featuring iconic Canadian animals

And replaced their noses with the Nissan Rogue.

Execution

We used a technology-based illustration style and sharp, linear, low poly design to reflect the technological nature of the 360 degree automatic scanning sensor system.

Our headline - Sniffs out trouble - brought our assured safety message home succinctly.

Outcome

Posters ran in dealerships nationwide, and Restobars, the print ran in National Press.

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