Cannes Lions

NISSAN DUALIS

WHYBIN\TBWA MELBOURNE, Melbourne / NISSAN / 2013

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Description

The new Nissan Dualis features four cameras and a 360 degree Around View Monitor, enabling drivers to see everything when parking. This campaign uses the non-visual medium of radio to demonstrate the benefit of being able to see all-around. Despite offering a detailed description of the object and the impending doom of its impact, each commercial highlights a simple truth: it¹s hard to picture it, when you can¹t see it.

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